A Juniper is a type of pine tree, prevalent among the culture of the area where this business was expected to arise. Not only so, but this word means “youth.” In creating a vintage clothing resale company, what one is essentially doing is bringing back the once-young pieces of a culture, and giving them a chance to shine again, effectively creating in them new youth.

The brown used brings to mind aged paper, and clothes worn with loving usage. The brighter colors, that aforementioned youth, and the added stamina of youthful vigor.